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María Esther is a passionate marketer with +17 years experience managing Marketing, Sales and Key Account Managers with know-how and experience in Consumer Research and Product Development, achieving relevant and significant business results. She knows the Marketing and Sales Processes by heart, from consumer to sales.
Especially referred to as a very competitive individual that does not take “NO” for an answer , María Esther strives for success and turnaround results while looking for surprisingly creative solutions to a variety of problems.
She is definitely a consultant that will add value to your talent attraction and retention processes, and will leave a positive print in your company and your particular team.
María Esther is a seasoned marketer, and leads our Life Science verticals for both global and local companies. She has led large groups of Marketing, Sales and KAMs of up +200 people and is considered an expert in Product Cycle Management, from Consumer Research and Product Development, and Go-To-Market Strategy and Implementation, to Sales and Profit growth.
Surpassed Business objectives in Product Launches/relaunches, recorded two digit sales growth in organic business and up to +40% in relaunches, owed and successfully coordinated LATAM projects, excelled in brand positioning, copy strategy and development (+30 TV campaigns), Media (TV and Digital), implemented and developed Key Account Management areas from scratch, restructured Sales Forces to optimize coverage (+30%) while minimizing costs. Developed new Sales channels and customer base to increase Business critical mass.